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Hong Leong Assurance

The Hong Leong Assurance Berhad is one of the biggest insurance companies in Malaysia. The company was incorporated in the year 1972 and started with the name of Malaysia Pacific Insurance Berhad as a general insurance company. It was in December 1982 that Hong Leong Assurance Sdn Berhad was formed by acquiring General and Life business of Malaysia Pacific Insurance. It offers a comprehensive financial planning as well as protection solutions saving plans that suits their needs. All the products are offered to the people keeping in mind about the life stage of the customer. With its wide network of branches, agents and brokers spread across the country the Hong Leong Assurance provides world class insurance services to its customers. Recently, the company has appointed Loh Guat Lanas the CEO and Yong Lai Yin as the general manager of the company.

Hong Leong Assurance provides the following type of products:

Personal Insurance: In the personal insurance segment the company provides insurance according to the different stages of life. Firstly, it provides accident and health plans that covers your medical costs. Secondly, it offers various types of savings and investment solutions that helps to do financial planning. Thirdly, it offers a comprehensive retirement planning solutions so that you can have a financially sound life post retirement.

Life Insurance: It also provides a plethora of life insurance products according to the age, gender and financial flexibility of the customer. Some of the plans that are offered are Cash Assured, Life 100, HLA Income Builder, HLA Ever Gain, HLA EverGrow, HLA EverInvest 12, Level Term, Mortgage Decreasing Term, Perfect Education, Perfect Protection, Premier Lady, Venture Education, Venture Invest II, Venture Invest Plus, Venture Woman.

Bancassurance: You can get the convenience of both banking products and insurance under one umbrella. Hong Leong Assurance provides a wide range of Bancassurance products like Bijak Malaysia, HLA Life Mortgage Decreasing Term Assurance, Hong Leong Car Life Scheme, Hong Leong Complete Woman, Hong Leong Prestige Life, Hong Leong Travel Insurance, Hong Leong Smart Kidz.

Hong Leong Assurance Online Payment

You can at anytime login in to your account and make the payment of the insurance online. But for doing this you can make an e-channel login in to your account by visiting the website of the bank. You will just have to visit the website of the bank and login with your login id and password. However, if you have problem logging in then you can click on the link "forgot password" and you will be guided to the agency portal where you will be asked to give some important details like portal login id, business type, agent code, registered mobile number, last four digits of the new IC number and submit it. You will retrieve your password within seconds.

Hong Leong Assurance Income Builder Plan

By opting for this insurance plan you have a fixed source of income for you and your family. This plan offers you the flexibility of paying the premium for a period of 12 years. Some of the most important benefits of this plan are that you will be protected until the age of 90 years, you get a total permanent disability benefit under which you will be provided with the full outstanding yearly income or the cash surrender value which ever is highest. You can make a nomination for the plan by downloading the nomination form from the website of the bank.

Hong Leong Assurance Customer Service

If you have any type of questions regarding the Hong Leong Assurance then you can contact with the complaint handling officer by dialing the contact number 03-76501288 from Mondays to Fridays between 9.00am to 6.00pm or send a fax to 03-76501299. You can also send an email to However, if you are not satisfied with the response then you can write a postal mail at the given below head office address:

Hong Leong Assurance Berhad(Life Insurance Divivsion)
Level 3, Tower B, PJ City Development
No. 15A Jalan 219, Seksyen 51A
46100 Petaling Jaya, Selangor
PO Box 120, 46710 Petaling Jaya

You can also know the contact no or the addresses of the various other branches of Hong Leong Assurance Malaysia including Johor, Kuching, Damansara Uptown Kuatan, Kota Bharu, Kl, kotakin Abalu, Klang, Kedah, Melaka Seremban, Penang, Sungai Petanu, Alor Setar, Sandakan, Sibu, by visiting the website of the bank.

For the convenience of the customers given below is the list of the addresses, telephone and fax numbers of the various branches locations in Malaysia.

Branch LocationsAddressContact NumberFax Number
Kuantan, PahangB28, Lorong Tun Ismail 1 25000 Kuantan, Pahang09-5130288
Ipoh, PerakNo 1 & 3, Persiaran Greentown 4 Pusat Perdagangan Greentown 30450 Ipoh, Perak05-2418064
Johor Bahru, Johor18th Floor (Unit No.18.01, 18.02 & 18.03), Wisma LKN No 49, Jalan Wong Ah Fook 80000 Johor Bahru07-2247193
Kuching, Sarawak22B & 22C, Jalan Rubber, Lot 342 & 343, Section 9 93400 Kuching, Sarawak082-413975
Kuala LumpurLevel 30, Menara HLA, No.3, Jalan Kia Peng 50450 Kuala Lumpur, Wilayah Persekutuan03-2711871203-27101735

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